Horribly addictive!! Seriously Fun!! Ok, after playing this game since 2014, I think I can honestly say that this is one of the absolute best games you can download for your phone or tablet. Game play is creative, simple and challenging all at the same time. Collecting, improving and using your Fiends adds depth, and makes you really play around to find the perfect combo for each level. Plus, the constant trickle of new fiends keeps you coming back to complete your collection. I really appreciate that you can buy items and watch adds for bonuses if you want, but they don’t force it down your throat or make it mandatory to progress. Hats off to the developers, they really hit it out of the park with this one!! After reading multiple reviews about how the game is rigged to make you buy gold because the levels are too hard or things similar to that, I just want to say that it’s not true. I’ve passed more than 2100 levels without paying a dime. If you can’t get past a level in less than 10 or 15 tries then your fiends are either not leveled up enough or you’re using the wrong ones. You should expect levels to get harder the further you go and this game does it without being cruel

"Be the HERO of the story! Join over 100,000,000 people who are already playing this top rated FREE puzzle adventure! Solve thousands of fun puzzles, collect tons of cute characters, and beat the bad guys as you discover the magical world of Minutia in the award-winning, original BEST FIENDS game! * SOLVE THOUSANDS OF FUN PUZZLES Enjoy casual levels that are easy to play but hard to master! * COLLECT CUTE CHARACTERS Build a team, level them up, and discover their special powers! * PLAY DAILY EVENTS Win something new every time you open the game! * COMPETE AGAINST YOUR FACEBOOK FRIENDS Earn massive rewards! * EXPLORE A WORLD ON YOUR MOBILE Immerse yourself in dazzling graphics and finger-tapping music! * DISCOVER FEATURE-FILM QUALITY ANIMATIONS Watch awesome Best Fiends content! * STAY TUNED Lookout for regular updates bringing new levels, characters, and surprises!